The GIM Public division (political and social research) provides precise data and findings on a wide range of social issues for the entire spectrum of public clients. Our clients include federal authorities, universities/research institutions, associations, NGOs, foundations as well as federal states, districts and municipalities.
As an independent German institute, we combine all stages of the research and consulting process under one roof: based on modern technology for all quantitative and qualitative research methods and a highly committed team of several dozen social scientists with many years of experience in conducting studies for public clients.
Our teams are specialized in quantitative and qualitative research designs and along social topics such as social cohesion, environmental sustainability or digital transformation.
Our services range from the collection of high-quality data using all established and scientifically compatible methods in a wide variety of subject areas to empirically based consulting for campaigns, social marketing and strategic (re)positioning in a context of massive social upheaval.
Write us a message.
Send us a message and arrange a personal consultation appointment with our public experts.
Research fields and methods
- Focus groups
- Individual interviews qualitative and quantitative
- Online interviews qualitative and quantitative
- Telephone interviews (CATI)
- In-office interviews
- Secondary analyses/desk research
- Workshops
Clients
- Federal offices, ministries, political parties, embassies
- Aid organizations, NGOs, foundations, associations
- Economic development agencies
- Municipalities, counties, public utilities, transport associations
- Statutory health insurance companies
- Public media institutions
- Scientific institutions, universities
Your advantages with us
Many years of experience: We work for a wide range of well-known clients - from associations and organizations to large public media houses.
Broad variety of methods: We work in an interdisciplinary manner and offer relevant quantitative and qualitative methods with a focus on the social sciences.
Understanding of target groups: We have extensive project experience in a wide range of areas and industries such as mobility, energy, technology, finance, education and media.
Digital accessibility: We provide you with research, implementation and accessible processing of the results from a single source. For more equal opportunities in everyday work.
Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project and are happy to advise you further afterwards.
Interdisciplinary research: Our strong team of sociologists, political scientists, psychologists, communication scientists and ethnologists will find tailor-made solutions to your questions.
Digital accessibility
Our trained in-house team provides you with accessible digital presentations of results and reports.
We work according to the standards of the Web Content Accessibility Guidelines (WCAG) 2.1.
The multi-level guideline and guidance enables web design and web development to be accessible for people with disabilities.
Commitment to academic teaching
GIM has maintained an intensive dialogue with academic research for decades. As part of our GIM Academics initiative, numerous colleagues are regularly active at universities, giving guest lectures and sharing their expertise in market research and marketing with students.
This experience is enriched by reciprocal visits: students gain insights into practical work at GIM. GIM Academics is coordinated by Dr Tomas Jerković, one of our specialists for public research.
Top image and ISO standard certified
In the 2021/2022 image study by marktforschung.de, we took first place in the overall ranking. GIM was ranked first in the categories "Quality", "Methodological Expertise" and "Consulting Expertise".
We are certified in accordance with ISO standard 20252:2019 - the most comprehensive and important international standard for market research. Through our memberships, we are committed to complying with the quality standards of ESOMAR, ADM, BVM, DGOF and EphMRA.
Your contact
Dr. Tomas Jerković
Senior Research Director
Alexandra Wachenfeld-Schell
Senior Research Director